Product recognition and company associations is vital to the success of every business. Breakfast cereals are a good example. Most popular brands of cereals can be associated with the company that manufacturers them. If you know who makes Corn Flakes™ then you see an example of successful branding from a corporate perspective. Corn Flakes alone are a great example of brand recognition.

Public recognition of a brand is generally the primary goal. It is very common for the brand and the company behind the brand share the same name. This makes the job of branding a little easier.

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